Social Media Monitoring
What is social media monitoring?
In basic terms, Social media monitoring is the act of using a tool to listen to what is being said across the internet; monitoring media not just from traditional publishers, but on millions of social sites too.
It sometimes also goes by the name of, or is bundled with, Social Listening, Online Analytics, Buzz Analysis, Social Media Measurement, Social media intelligence, Social Media Management, SMM (also the acronym for Social Media Marketing, confusingly) … we could go on.
Social media monitoring being referred
- Social Listening
- Online Analytics
- Buzz Analytics
- Social Media Analytics
- Social Media Intelligence
- Social Media Surveillance
- Social Media Measurement
- Social Media Management
.
In Social Media, the “squeaky wheel” gets the oil. You have to put yourself out there, to find people who will relate or even debate with you, depending on what you are looking for.
Jessica Northey, Multimedia personality and digital consultant