Marketing communications includes advertising, promotions, sales, branding and online promotion. The process allows the public to know or understand a brand. Successful branding involves targeting audiences who appreciate the organization’s marketing program.
Advertising is a small but important part of marketing communications; the marketing communications mix is a set of tools that can be used to deliver a clear and consistent message to target audiences. It is also commonly called the promotional mix.
Before we attempt an understanding of marketing communication, it is essential to start with the purpose that it seeks to achieve.We know that the purpose of marketing effort is to increase value delivered to the customer. This is to be done at the minimum cost to the customer.
Communicate unto the other person that which you would want him to communicate unto you if your positions were reversed.