Social Media Strategy And Planning
What is social media?
Social media plays a fundamental role in content marketing performance and success, allowing content marketers to build brand awareness, influence prospects, and ultimately drive return at every stage of the sales funnel. Not only is social the place to meet target buyers before they are in-market, it is the place to build and nurture relationships with existing customers through the content they care about, before urging them to take an action.
Advantage of Social Media Strategy And Planning
The content you post on social media has the power to turn your brand into a household name and turn your followers into fans. This kind of impact only comes from having a solid social media content strategy. The way to stand out on social media is toidentify specific goals, create valuable posts that align with those goals, anddistribute content on the right platforms. Then you can measure your results,and fine-tune your strategy over time.
Why does your business need social media ?
- It increase your brand awareness
- it drive traffic to your website.
- Generate new lead
- Grow revenue
- Boost brand engagement
Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand. They’re connecting with the audience that they want to connect to. It’s almost a disadvantage if you’re not on it now.
Mark Zuckerberg, Co-founder and CEO of Facebook