Social Media Management
What is social media management ?
Social media management is the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms, like Facebook, Instagram, and Twitter. A social media manager may be employed by a brand, individual, or business to reach new customers online or to improve and maintain their reputation.
Social media managers are experts at handling social media activity, from responding to customer comments to developing strategy on how to achieve long term marketing goals by publishing original content. However, there are also social media management tools that give you control over your own strategy.
How does social media management benefit your business?
Social media management tools and services are designed to make marketing easier, which ultimately increases profits.
Social media management can help you:
- Save time
- Increase authority
- Understand your audience
- Improve customer support
- Take control of your brand’s reputation
- Foster innovation
You can’t tiptoe into social media. You have to jump into the pool. People have a natural fear of it. But the scary part is not being there. Your customer is already there.
Dave Saunders, Founder madisonmain.com