what is Lead Generation?
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content. Read more.
Type of Lead Generation
Sales leads are generated on the basis of demographic criteria such as FICO score (United States), income, age, household income, psychographic etc. These leads are resold to multiple advertisers. Sales leads are typically followed up through phone calls by the sales force. Sales leads are commonly found in the mortgage, insurance and finance industries.
Marketing leads are brand-specific leads generated for a unique advertiser offer. In direct contrast to sales leads, marketing leads are sold only once. Because transparency is a necessary requisite for generating marketing leads, marketing lead campaigns can be optimized by mapping leads to their sources.
The way you treat your users or customers, and how you personally present yourself through social media, is a way to differentiate yourself from your competitors.
Alexis Ohanian, Reddit Cofounder